IBSA supercharges marketing efforts for blind sports
The International Blind Sports Federation (IBSA) is super-charging its efforts to attract partners and investment in Para judo, goalball and blind football alongside other sports for people with vision impairments.
Two-time Paralympian Michael Dennis, who represented Germany in goalball at the Rio 2016 and Tokyo 2020 Paralympics, has been appointed as IBSA‘s Director of Marketing and Sponsorship.
Dennis is now leading efforts to build a group of experts who will develop concepts for the sports IBSA is the International Federation for, and actively seek partners.